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The 3 Pillars for Retail Expansion
From The Buxton Co
Today’s retail marketplace demands that retailers focus all of their attention on one thing if they want to excel and grow their businesses.
Yet, far too often retailers focus on building their businesses around their various channels as opposed to building their businesses around the thing that actually matters the most – their customers.
A recent study found that 100% of retailers believe that having a consistent customer experience across channels is important with more than half, 54%, saying that the biggest thing blocking them from achieving a seamless customer experience is that they don’t have a unified view of their customers.
These statistics bring up three incredibly important points.
That view of your customer will facilitate your understanding of who your customers are, what their needs and expectations are, and the things that actually trigger them to buy.
To optimize all lines of business and create customer experiences that meet real marketplace needs you must understand the individual customer, not just the “average” customer.
The Bottom Line
Customer data and insights are essential when shaping retail strategies, setting business goals, optimizing marketing activity, refining e-commerce strategies and implementing solutions that are aligned with company objectives and customer behavior.
Without the proper insight, it becomes nearly impossible to meet customer expectations or optimize your various retail channels, and the consequences of that can be devastating.
However, with the proper analytic solution, it’s possible to achieve the type of understanding necessary to reveal the specific values, needs and expectations of your customers.
This, in turn, will allow you to focus your resources on the channels and technology that will deliver the greatest ROI.
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