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SumoSalad, the largest salad retailer in Australia announces expansion into North America
Edited by Michael Blahy
SumoSalad returns to the country where their idea for fast, healthy food originated from over a decade ago.
Currently under massive expansion in Australia and after their South American launch in Brazil last year, SumoSalad is now tossing their way into the United States. Master Franchisors Mat Yuriditsky and Scot Rogers (Danq Management Group, Inc) will lead the crusade for a healthier America by launching the brand at Simon Group’s Torrance location, Del Amo Fashion Center. The mall is currently undergoing a $400 million dollar renovation, including the new Patio Cafes which will feature the flagship SumoSalad, set to open Monday, June 1st, 2015.
SumoSalad is a fast-casual restaurant that began the “Design Your Own” salad concept over a decade ago in Sydney, Australia. The idea came when co-founders Luke Baylis and James Miller headed off on an American adventure in their 20’s. After quite a few too many super-sized meals the boys thought, “Why can’t we find a filling meal that’s also good for us?” Not long after landing back on Aussie soil, the first SumoSalad store opened in 2003. The menu has developed over the years with help from certified nutritionists and celebrity chef Pete Evans (My Kitchen Rules). Current offerings range from “Design Your Own” to Favorites like Surf n’ Turf, Beef & Halloumi and The Man Salad, just to name a few. All are offered as a salad, wrap or bowl. The Express Deli, which will have 12-15 homemade dishes that rotate based on seasonality, will include plates such as Asian Greens, Tuna & Dill Penne, Thai Chicken Noodle and Pumpkin Cous Cous. Early risers can enjoy Breaky Bowls which have a warm chai and white quinoa base and have proven to be a top seller for franchisees. To maintain the brand’s integrity, SumoSalad decided to partner with companies that have a more hands-on, boutique-type feel. Jones Pure Cane Soda will debut their first fountain drink dispenser in southern California. Also, Classy-Stache cold brewed coffee, Clover cold pressed juice and Beachy Cream Organic ice cream sandwiches and cookies (baked fresh in-house). It should also be noted that they only use free-range chicken, grass-fed beef and 90% of their sauces and dressings are organic.
With over 100 stores in Australia and 9 international locations throughout New Zealand, Singapore, United Arab Emirates and South America, SumoSalad is now ready to break into the US market. “Our staff and franchise owners have worked tirelessly to ensure SumoSalad can offer nutritious, satisfying and convenient meals over the past 10 years, and I cannot wait to see what the next decade will bring,” said Luke Baylis, CEO and Founder of SumoSalad.
The boys are also shopping a reality show surrounding the fish-out-water experience of starting your own business called Salad Kings. The sizzle reel can be seen at www.saladkings.info.
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