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Frequently Asked Questions
What is the Retail Tenant Directory? The Retail Tenant Directory, available on CD and online, contains in-depth profiles of nearly 5,000 retail chains across the U.S. and Canada. When is it released? The CD is released annually in February. Why is the Retail Tenant Directory no longer available in a print format? While the print version contained all the vital facts, the CD and online versions offer the speed, convenience and accessibility that a print format just can't match. The CD format allows us to include color-coded sq. ft. density maps and easy label-making capabilities while the online version data is updated monthly without increasing your cost. How much information has changed since last year? We don't count the number of changes we make from year to year, but every company profile has been updated with information given to us directly by company contacts. Financials have been updated for public companies, and expansion/remodel plans have been refreshed to reflect the next five years. Nearly half of the leasing decision-makers changed jobs, new companies have been added and others no longer qualify due to divestiture or lack of expansion. You can reach nearly 21,500 key executives by name and title in real estate, leasing, marketing and finance for nearly 5,000 retailers in 80 different retail categories. We also included the number of new international units planned over the next five years. Why only 5,000 chains? These 5,000 chains represent over 6,800 distinct operating names. Other companies use operating name counts as a way of inflating their books' numbers. More importantly, we track close to 10,000 chains throughout the year, but we include only the most viable leasing prospects. Instead of giving you every one and two-store mom-and-pop operation that will most likely never open another location, we focus on growing chains and companies with four or more stores which are better business prospects. Our competitors' products include companies with less than four stores as well as franchisees with no real estate decision-making authority. We are also careful to include only those companies for which we were able to verify updated, accurate information, which means high-quality information you can depend on. Do you track franchisees? The Retail Tenant Directory does not include any retailer with less than four company-owned locations in the U.S. We may profile franchisees/licensees of larger corporations if they own four or more locations, but most of our readers are looking to contact the franchisor (corporate headquarters) where the real estate decisions are made; very few franchisees have site selection authority. What kind of executives do you list? There will be at least one top executive (Owner, President, GM) and at least one Real Estate executive (or one identified as making site selection decisions). In most cases, there will also be somewhere between three and twenty additional functional heads (e.g., Construction, Marketing, Merchandising, Operations) and Buyers. How is the Retail Tenant Directory better than other resources? There is no one else today that produces an annual product in two formats (CD, internet) with the high quality, up-to-date real estate information your business demands. Besides updating company profiles with data from their executives directly, we also track the industry using the Internet, trade journals, newspapers, press releases and numerous other sources. We have built our reputation on the accuracy of our data and we are constantly hard at work maintaining that reputation. How much does it cost? The price of the directory is $795. That's a fraction of what it would cost you in time and effort to research even 100 of these companies on your own. Is it available on CD? Yes, it is. Free demo CDs are available or you can download the demo from our website in the Downloads section of TradeDimensions.com. CDs are licensed for 1-user and a single installation only. Additional licesnses are available for $200 each. Network installations are not available and are incompatible with the software. Is it available over the Internet? Yes, you can access the information by subscription on our Retail Real Estate Portal at www.PlainVanillaShell.com. Subscriptions are for six months of unlimited online access, and corporate pricing is also available. To find out more about getting an online subscription click here to contact an account representative or call us at 800-291-0410 between the hours of 9AM and 5PM Eastern Time. Why is the CD more expensive than the print format used to be? The CD version allows you to do more than the book did, such as conduct various searches by location, store characteristics, and 80 different retail classifications. Unlike the print edition, you are also able to export information into Microsoft ExcelTM to create mailing labels and perform mail merges as well as save projects and more. |
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